• Would AI enhance the way we grow old?
  • How can our cities better serve centenarians?
  • Do you feel old?
  • Is retirement still relevant?
  • How do cultural attitudes shape ageing experiences?

ARE WE READY

FOR LONGEVITY ?

The Luxury of Ageing is a global content platform and collective of game-changers radically reimagining ageing, challenging outdated narratives, products, services and policies. In a culture fixated on youth and fearful of ageing, we see it as a privilege—a luxury for those fortunate enough to grow old.

Through our five pillars of exploration—Economy, Design, Technology, Health and Culture—we showcase the new and inspiring narratives, ideas and initiatives that are transforming ageing experiences.

Learn more →

  • Could growing old be our most exciting chapter?
  • Why are we discriminating against our future selves?
  • What are the benefits of the 5 generation workforce?
  • How can homes and communities foster connection?
  • What can governments do to drive active ageing?
The Luxury Of Ageing Editorial - Interviews, guest opinion pieces and reviews
DESIGN | Interview | UK

The Home of Tomorrow: How The Davidson Prize is Rewriting the Rules of Architecture

Our interview with Marie Chamillard explores The Davidson Prize’s role in shaping the future of home design and 
its impact on the built environment.

READ INTERVIEW →

CULTURE | OPINION PIECE | GLOBAL

Brands, Wake Up To (B)Old

The TLOA team makes the case for why it’s time brands wake up to the power of older consumers—not just as a business strategy, but as a cultural necessity.

READ OPINION PIECE →

DESIGN | Interview | USA

Matthias Hollwich: Redefining Ageing through Design

We explore how NY Times best selling author, hospitality guru and lifelong learner Chip Conley has turned midlife on its head, with his academy, new book and ongoing positive lessons in helping people reimagine ageing.

READ INTERVIEW →

Culture | Interview |usa

Reimagining Your Next 40 years - Why Midlife Is A Gift

We explore how NY Times best selling author, hospitality guru and lifelong learner Chip Conley has turned midlife on its head, with his academy, new book and ongoing positive lessons in helping people reimagine ageing.

READ INTERVIEW →

Culture | Interview | Australia

Unseen and Unheard: The Stories of Australia’s Older Homeless Women

The documentary film Under Cover provides an insightful exploration into the growing issue of homelessness among older women in Australia. With numbers reaching nearly 400,000 women who are either experiencing homelessness or on the verge of becoming homeless, filmmaker Sue Thomson shares with us her experience working on this sensitive issue.

READ INTERVIEW →

Economy | Interview | Global

The Age of Ageless Entrepreneurship

Global experts Prof.Anat Lechner, Prof.Colin McLeod and Director of the Entrepreneurial-Mindset Network Paul Coyle discuss how older adults can leverage their experience and networks to thrive as entrepreneurs, fostering innovation and driving economic growth.

READ INTERVIEW →

DESIGN | INTERVIEW | EUROPE

CHAMPIONING THE ECONOMIC AND SOCIAL IMPACT OF INTERGENERATIONAL LIVING IN THE EU

Anne-Sophie Parent, former Secretary General of AGE Platform Europe, discusses the economic and social impacts of intergenerational living, advocating for inclusive spaces where generations connect and thrive.

READ INTERVIEW →

DESIGN | Interview | Global

Design for Togetherness - the Rise of Multigenerational Living

Exploring the resurgence of multigenerational living, Design writer, Journalist and Author Joann Plockova sheds light on the evolving landscape of shared homes across generations and her book Come Together: The Architecture of Multigenerational Living (published by Gestalten) .

READ INTERVIEW →

HEALTH |  Interview | Austria

COULD A ROBOT CARE FOR YOU?

Delve into the complex dynamics between humans and robots with Dr. Astrid Weiss, Assistant Professor at TU Wien, renowned for her expertise in Sociology and Human-Computer Interaction. 

READ INTERVIEW →

ECONOMY | Interview | USA

Move Over Millennials -
This VC is for the 50+

Meet the groundbreaking venture of Brilliant Minds, founded by Katerina Stroponiati, dedicated to investing in entrepreneurs over 50. It not only challenges age-related stigmas in entrepreneurship but also redefines traditional venture capital.

READ INTERVIEW →

CULTURE | Interview | UK

EXPLORING THE ANTHROPOLOGY OF AGE AND TECHNOLOGY

Professor Danny Miller's pioneering investigations delve into the evolving dynamics of age and smartphones, as well as the grassroots innovations shaping the future of mHealth technologies.

READ INTERVIEW →

DESIGN |  Interview | UK

UPSTANDING DESIGN: REIMAGINING THE WALKING STICK FOR THE MODERN AGE

Designer Andrea Morgante unveils the story behind the innovative ENEA walking stick prototype that's challenging conventional norms, yet leaving us questioning why such a remarkable creation never progressed to mass production.

READ INTERVIEW →

CULTURE | OPINION PIECE | UK

Gen X-ers Cool Retirement

As demographic shifts redefine notions of retirement, Nicolas Roope explores how Gen X-ers are poised to revolutionise ageing. From fashion to transportation, Roope envisions a future where old age is redefined, ushering in a new era of productivity, creativity, and cool.
By Nicolas Roope Chief Creative Thinker @ GGGGGGGGG

READ OPINION PIECE →

DESIGN | Interview| Hong Kong

Designs Inspired by Ageing

Dr. Yanki Lee, an architectural designer and social innovator, founded the Enable Foundation in Hong Kong in 2016. The foundation pioneers inclusive design for ageing through cross-generational co-creative practices and impactful design research.

READ INTERVIEW →

CULTURE | OPINION PIECE | AUSTRALIA

Emerging Older Rebels

In a cultural shift defying conventional norms, today's older generation, dubbed "Emerging Older Rebels"- or EMORs - are increasingly becoming the creative and rebellious heartbeat of contemporary society.
By Frank Bethel and Michelle Nguyen, from Forward Scout

READ OPINION PIECE →

HEALTH | Interview | USA

LET'S GET BETTER AT AGEING

Renowned for his groundbreaking works on the books Spring Chicken and Outlive (co-written with Dr. Peter Attia) acclaimed author Bill Gifford challenges conventional wisdom, offering insights into longevity, societal support, and preventative healthcare, envisioning a future where ageing is embraced with enduring vitality and vibrancy.

READ INTERVIEW →

HEALTH | Review | Global

REDEFINING HEARING IN AN ICONIC WAY

When you see what you cannot hear. The revolution reshaping auditory enhancement as innovators marry cutting-edge technology with style, addressing the pervasive issue of hearing loss with sophisticated solutions.

READ REVIEW →

  • Would AI enhance the way we grow old?
  • How can our cities better serve centenarians?
  • Do you feel old?
  • Is retirement still relevant?
  • How do cultural attitudes shape ageing experiences?
Image: Installation by artist Ulla von Brandenburg

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OF OLD

We partner with forward-thinking brands and governments to reimagine ageing, transforming the challenges of a rapidly ageing population into opportunities for innovation, growth, and lasting impact. Together, we provoke the future of 'old'—shaping strategies that inspire action and create a more inclusive, vibrant world for all generations.
  • Could growing old be our most exciting chapter?
  • Why are we discriminating against our future selves?
  • What are the benefits of the 5 generation workforce?
  • How can homes and communities foster connection?
  • What can governments do to drive active ageing?
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