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... The Luxury of Ageing is a global content platform and think tank presenting cross-disciplinary research, projects and design from experts and change-makers providing education and new thinking. We partner with business, brands and governments to transform the challenges of the longevity society into opportunities.

In a culture fixated on youth and fearful of ageing, we see it as a privilege—a luxury for those fortunate enough to grow old.

LATEST ARTICLES & INTERVIEWS

Better product Design| Global

UNIVERSAL Design: Maryam Karbalaei on the
A' Design Award

Since 2008, the A' Accessibility, Assistive Technologies and Inclusive Design Award has been challenging the design industry to move beyond mere aesthetics and create solutions that genuinely improve lives. In our interview with Maryam Karbalaei we explore how the competition is driving innovation in accessibility, from cutting-edge medical devices to everyday products that seamlessly serve users of all abilities.

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Fashion for all | UK

Dr. Carolyn Mair on Fashion's Age Problem

Age is often an afterthought in fashion, viewed mostly through the youth-driven lens of trends and marketing. But as psychologist and author Dr. Carolyn Mair argues, this narrow focus overlooks a vibrant, style-conscious demographic ready to be seen. With the updated edition of her book, The Psychology of Fashion, Mair calls for a more inclusive industry—one that understands how age, identity and sustainability intersect. We spoke with her about fashion’s blind spots and why it’s time for change.

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Cities for the people | Australia

Beyond Government: Elizabeth Farrelly's Vision for a People-Powered City

Dr. Elizabeth Farrelly brings a unique perspective to today's urban challenges, championing climate resilience and affordable housing as essential priorities for city policymakers. In this interview, we discuss the need for dignified, adaptable housing for ageing populations, innovative models for inclusive urban living, and transformative tools to inspire and educate citizens about reshaping their neighbourhoods.

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INTERGENERATIONAL LIVING |denmark

Future-Proof Housing: What We Can Learn from Denmark’s Neighbourhoods for Generations Competition

What will intergenerational housing mean for the future? This idea was explored by Landsbyggefonden competition Neighborhoods For Generations, inviting everyone from architects to anthropologists to envision how different generations will live amongst each other in the future. Anita Pedersen, Head of Landsbyggefonden’s Department for Urban Strategy, shares her insights into the foundational principles, design innovations and strategic approaches needed to ensure intergenerational living is both sustainable and scalable.

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CREATIVE DEMENTIA CARE | GLOBAL

How Music and Virtual Reality Can Transform Dementia Care

With dementia impacting over 55 million people worldwide, the need for innovative treatments is urgent. Music and virtual reality (VR) are showing promise, tapping into the brain's ability to evoke memories. We spoke with Professor Felicity Baker and Dr. Sanka Amadoru from MATCH about their AI-enhanced music therapy, and Dr. Lora Appel from caregiVR about immersive VR experiences for those with cognitive decline. These technologies are transforming caregiving into joyful, shared moments, offering a glimpse into the future of human-centered care.

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PRODUCT DESIGN | USA

HUMAN-CENTRED DESIGN WITH QIN LI AT FUSEPROJECT

We spoke with Qin Li, Vice President of Design at fuseproject, discussing how design can transform lives. Fuseproject, led by Yves Béhar, combines functionality and emotional resonance to create innovative solutions. From AI companions for older adults to wearable tech for mobility, Qin shares her approach to human-centered design and how it drives meaningful change across industries like health, technology, and wellness.

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WORK AND PRODUCT CULTURE | USA

Innovation, Longevity, and the Future of Work: April Uchitel on Evolving Industries and New Opportunities

April Uchitel’s career spans fashion, tech, beauty and wellness, constantly reinventing herself to stay ahead of trends. As CEO and Co-Founder of THE BOARD, April now leverages the gig economy to create bespoke "dream teams" that help brands evolve. In this interview, she shares insights on the future of wellness and beauty, inspiring brands for older customers, and how brands can tap into senior talent for meaningful impact.

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URBAN DESIGN | GLOBAL

SHAPING CITIES: TIM WILLIAMS ON STRATEGY, SUSTAINABILITY, AND INCLUSION

With a distinguished career spanning continents and sectors, Dr. Tim Williams, Practice Leader, Cities at Grimshaw has been at the forefront of shaping the cities of today and tomorrow. In this interview, he reflects on the lessons learned, the challenges cities face in adapting to an ageing population, and the bold steps needed to create inclusive, resilient and vibrant urban environments.

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SOCIAL HEALTH | CANADA

THE TRANSFORMATIVE POWER OF SOCIAL PRESCRIBING

How can social prescribing transform healthcare and address issues like chronic disease, mental health, and social isolation? Dr. Kate Mulligan, Founder and Scientific Director of the Canadian Institute for Social Prescribing, sheds light on this innovative approach. In this interview, we talk about the impact of social prescribing, shifting healthcare paradigms, and building stronger, more connected communities.

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MIGRATION | GLOBAL

The Future of Migration, Infrastructure and the Global Ageing Shift with Dr. Parag Khanna

A thought-provoking conversation with Dr. Parag Khanna on the future of migration, and the social infrastructure needed for a truly 'civilized' society.

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WORKFORCE | GLOBAL

Harnessing the Power of Longevity: Avivah Wittenberg-Cox on Redefining Work and Workforce Dynamics

Renowned for her expertise in generational balance in the workplace, Avivah Wittenberg-Cox delves into her insights on the longevity economy, her research into the intergenerational workplace, and how companies need to shift the narrative around mid-career growth and traditional retirement options.

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EDITOR'S PICKS

BUSINESS | GLOBAL

The Age of
Ageless Entrepreneurship

Global experts Prof.Anat Lechner, Prof.Colin McLeod and Director of the Entrepreneurial-Mindset Network Paul Coyle discuss how older adults can leverage their experience and networks to thrive as entrepreneurs, fostering innovation and driving economic growth.

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BRAND | GLOBAL

Brands, Wake Up To (B)Old

The TLOA team makes the case for why it’s time brands wake up to the power of older consumers—not just as a business strategy, but as a cultural necessity.

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HOUSING |AUSTRALIA

Unseen and Unheard: The Stories of Australia’s Older Homeless Women

The documentary film Under Cover provides an insightful exploration into the growing issue of homelessness among older women in Australia. With numbers reaching nearly 400,000 women who are either experiencing homelessness or on the verge of becoming homeless, filmmaker Sue Thomson shares with us her experience working on this sensitive issue.

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DESIGN PRIZE | UK

THE HOME OF TOMORROW: HOW THE DAVIDSON PRIZE IS REWRITING THE RULES OF ARCHITECTURE

Our interview with Marie Chamillard explores The Davidson Prize’s role in shaping the future of home design and its impact on the built environment.

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DESIGN

INCLUSIVE DESIGN | HONG KONG

Designs Inspired by Ageing

Dr. Yanki Lee, an architectural designer and social innovator, founded the Enable Foundation in Hong Kong in 2016. The foundation pioneers inclusive design for ageing through cross-generational co-creative practices and impactful design research.

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ARCHICTURE | USA

Matthias Hollwich: Redefining Ageing through Design

Renowned architect Matthias Hollwich is on a mission to revolutionise how we think about ageing through design that creates vibrant, intergenerational communities.

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MULTIGENERATIONAL LIVING |GLOBAL

Design for Togetherness - the Rise of Multigenerational Living

Exploring the resurgence of multigenerational living, Design writer, Journalist and Author Joann Plockova sheds light on the evolving landscape of shared homes across generations and her book Come Together: The Architecture of Multigenerational Living (published by Gestalten) .

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CULTURE

MIDLIFE | USA

Reimagining Your Next 40 years - Why Midlife Is A Gift

We explore how NY Times best selling author, hospitality guru and lifelong learner Chip Conley has turned midlife on its head, with his academy, new book and ongoing positive lessons in helping people reimagine ageing.

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SYSTEM CHANGE | GLOBAL

How the Global Initiative on Ageing & Longevity is Shaping The Future For All Of Us

As the global population ages, Silvia Neira of the Global Initiative on Ageing & Longevity (GIA) shares her insights on how the foundation is leading the charge to reduce ageism, advocate for policy change, and implement innovative solutions that support both younger and older generations.

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FUTURE SELF | UK

Gen X-ers Cool Retirement

As demographic shifts redefine notions of retirement, Nicolas Roope explores how Gen X-ers are poised to revolutionise ageing. From fashion to transportation, Roope envisions a future where old age is redefined, ushering in a new era of productivity, creativity, and cool.

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HEALTH

HEALTHY LONGEVITY | USA

LET'S GET BETTER AT AGEING

Renowned for his groundbreaking works on the books Spring Chicken and Outlive (co-written with Dr. Peter Attia) acclaimed author Bill Gifford challenges conventional wisdom, offering insights into longevity, societal support, and preventative healthcare, envisioning a future where ageing is embraced with enduring vitality and vibrancy.

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RESEARCH | AUSTRIA

COULD A ROBOT CARE FOR YOU?

Delve into the complex dynamics between humans and robots with Dr. Astrid Weiss, Assistant Professor at TU Wien, renowned for her expertise in Sociology and Human-Computer Interaction.

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SOUNDWEAR | GLOBAL

REDEFINING HEARING IN AN
ICONIC WAY

When you see what you cannot hear. The revolution reshaping auditory enhancement as innovators marry cutting-edge technology with style, addressing the pervasive issue of hearing loss with sophisticated solutions.

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ECONOMY

HARNESSING THE POWER OF LONGEVITY: AVIVAH WITTENBERG-COX ON REDEFINING WORK AND WORKFORCE DYNAMICS

Renowned for her expertise in generational balance in the workplace, Avivah Wittenberg-Cox delves into her insights on the longevity economy, her research into the intergenerational workplace, and how companies need to shift the narrative around mid-career growth and traditional retirement options.

READ INTERVIEW →

BUSINESS | GLOBAL

THE AGE OF AGELESS ENTREPRENEURSHIP

Global experts Prof.Anat Lechner, Prof.Colin McLeod and Director of the Entrepreneurial-Mindset Network Paul Coyle discuss how older adults can leverage their experience and networks to thrive as entrepreneurs, fostering innovation and driving economic growth.

READ INTERVIEW →

MOVE OVER MILLENNIALS -
THIS VC IS FOR THE 50+

Meet the groundbreaking venture of Brilliant Minds, founded by Katerina Stroponiati, dedicated to investing in entrepreneurs over 50. It not only challenges age-related stigmas in entrepreneurship but also redefines traditional venture capital.

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