How do cultural attitudes shape ageing experiences?
Would AI enhance the way we grow old?
How can our cities better serve centenarians?
Do you feel old?
Is retirement still relevant?
How do cultural attitudes shape ageing experiences?
Longevity is reshaping every industry, and preparing for it isn’t optional—it’s essential. Businesses that fail to adapt risk losing revenue, relevance and talent. Longer lives don’t just mean an ageing population; they mean a more diverse, multigenerational society with evolving workforce dynamics, consumer behaviours and market opportunities. Older demographics are not a single audience—they span different life stages, attitudes, needs and spending power. As a think tank, we help businesses and governments stay ahead by rethinking outdated models and embracing the longevity economy.
Are you ready to future-proof your strategy?
Workshop: Longevity Literacy at the Workplace
This workshop will provide organisations with: * Strategies for collaboration in a 5-generation workforce * Ideas to retain and sustain older workers longer * Solutions to address the skills gap through mid-career training * Mental and physical health education and support * New thinking around flexi-work options * Global examples, data and actionable insights
We'll guide you through a simple questions matrix to identify key issues and opportunities, plus a team workout for hands-on engagement.
Who is this for? The workshop is designed for HR leaders, business managers, and teams focused on enhancing workplace inclusion, supporting the longevity of their workforce, and preparing for the future of work. It's ideal for companies aiming to create a more diverse, inclusive and age-literate environment while fostering collaboration across generations.
The format: Interactive presentation, group discussions, case studies and team exercises.
Duration: 1 hour to 1 day, depending on depth and complexity.
Workshop: Multi-Generational Success: Engaging the 50+ Consumer & the Future Market
This workshop will provide brands with: * Strategies for expanding your product range to cater to an ageing customer base * Insights into improving products and services for older customers * Approaches to authentically representing both older and younger generations in your branding * A deeper understanding of how people age differently and the "new old"'s needs and preferences * Solutions for engaging older customer segments while still remaining relevant to younger generations * Global examples and data to guide your brand’s approach to the longevity market
We'll guide you through a simple questions matrix to identify key issues and opportunities, followed by a team activity to brainstorm actionable solutions.
The format: Interactive presentation, group discussions, case studies and team exercises.
Duration: 1 hour to 1 day, depending on depth and complexity.
Who is this for? This workshop is designed for marketing teams, brand managers, and product development teams looking to tap into the immense spending power of the 50+ market—the wealthiest and fastest-growing consumer segment. It’s perfect for companies aiming to expand their offerings to meet the needs of older customers while maintaining relevance with younger generations, ensuring long-term brand growth and loyalty across all age groups.
Age-Forward Audits - Enhancing Every Touchpoint for the "New Old" Consumer
Our in-depth Age-Forward Audits are designed to help organisations across sectors —whether it's cities councils, banks, fashion, retail, beauty or beyond —ensure their products, services, and customer touch points align with the evolving needs of the ageing population. We analyse everything from representation and UX accessibility to in-store experiences and transportation ease. Through our unique model at The Luxury of Ageing, we combine conversations, observations, surveys, and discussions to provide a comprehensive view of how your brand engages with older consumers.
The audit will provide organisations with: * A thorough examination of customer touch points to identify gaps and opportunities * Insights into improving product offerings, marketing and customer experiences for an ageing demographic * Actionable recommendations to authentically represent older customers across all channels * The option to take part in a hands-on workshop or utilise our independent toolkit for your team
The Format: Stakeholder interviews, brand analysis, surveys and interactive collaboration sessions.
Duration: Flexible, ranging from a half-day session to multiple sessions depending on the depth required.
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